Privacy Policy

LEGAL

Privacy policy

Last updated · 12 Jul 2026

1 · WHAT WE COLLECT

When you shop with us, we collect what’s needed to get orders to your door and look after you as a customer:

  • Your name, phone number, delivery address and email;
  • Your order history, subscription preferences and cart activity;
  • Anything you choose to share with us in conversation — like your pet’s name, breed or dietary quirks;
  • Messages you send us on WhatsApp, email or social media.

We don’t knowingly collect data from children — our customers are (adult) humans shopping for their pets.

2 · HOW WE USE IT

We use your information to:

  • Process and deliver your orders, and manage subscriptions and refunds;
  • Send you order confirmations, packing and delivery updates;
  • Answer your questions and remember context (like what you ordered last time, or your furkid’s tummy sensitivities) so support feels personal;
  • Improve our range and recommend products that actually suit your pet.

3 · WHATSAPP & MARKETING

WhatsApp is our main way of keeping you updated. Transactional messages — order confirmations, delivery updates, tracking links — are sent via the WhatsApp Business Platform (Meta) to the number you provide at checkout.

Marketing messages (new products, promotions, events) are only sent if you’ve opted in, and you can opt out at any time by replying STOP or telling us in any message. Opting out of marketing never affects your order updates.

4 · COOKIES & ANALYTICS

Our site uses cookies to keep your cart and login session working, and analytics (Google Analytics) to understand how the site is used — page views, popular products, where visitors come from. Analytics data is aggregated and doesn’t identify you personally.

You can block or delete cookies in your browser settings; the site will still work, though your cart may not persist between visits.

5 · PAYMENTS, COURIERS & THIRD PARTIES

We share the minimum needed with partners who help us serve you:

  • Payment providers process your payment securely — we never see or store your full card number;
  • Couriers receive your name, address and phone number to complete delivery;
  • Platform providers (e.g. Meta for WhatsApp, our hosting providers) process data on our behalf under their own security obligations.

We never sell your personal data. Full stop.

6 · RETENTION & YOUR RIGHTS (PDPA)

We keep your data while you have an account or an active customer relationship with us, and as long as needed for legal and accounting purposes. After that, it’s deleted or anonymised.

Under Singapore’s Personal Data Protection Act, you may ask us to access, correct or delete the personal data we hold about you, or withdraw consent to its use. Just contact us (details below) — we’ll respond within 30 days. Our Data Protection Officer can be reached at [email protected].

7 · CONTACT & CHANGES

Privacy questions or requests:

If we make material changes to this policy, we’ll update the date at the top and, where the change affects how we contact you, let you know directly.