Started by three pet parents who couldn’t find a brand they trusted.
Tried by our own furkids first — real people behind every box.
Read our story →The Chewbarka Story
We started Chewbarka because we saw a gap between what pet owners wanted and what the market offered — a brand they could genuinely trust, not just another reseller.
After two years, what drives us has become clearer. Shann wants every customer touchpoint to feel calm, thoughtful, and reliable — because that’s what a good product experience should feel like. Melvin shows up for the community — the pet lovers, the kind-hearted people who treat their animals like family, the faces behind every order. Vincent turns up for the result — the satisfaction of a plan executed, an event landed, a customer genuinely delighted.
Calm, thoughtful product experiences. A community of pet lovers who treat their animals like family. The quiet satisfaction of a job done right. That’s what shows up in every box we send.
Three promises, in every box.
— Community
Pet lovers, like family. We know many of our customers by name — and their furkids by appetite. Every order is packed like it’s going to a friend, because most of the time, it is.
— Result
A customer genuinely delighted. Every milk, litter, treat and supplement has to win over our own dogs and cats first. If they don’t go crazy for it, you’ll never see it here.
— Calm
Every touchpoint, unhurried. Clear answers on WhatsApp, honest labels, deliveries that arrive when we said they would. Good pet care shouldn’t feel stressful — and neither should buying it.
It started with a dog who couldn’t drink milk.
Our dogs couldn’t drink milk — every brand meant bloating, loose stools, or an untouched bowl. Turns out the culprit wasn’t milk. It was A1 casein, a protein most pets (and humans) struggle to digest.
Only about 3 in 10 cows worldwide produce pure A2β-casein — the gentle kind. So we found those cows on Australian farms and made aTwoValley: Singapore’s first A2β-casein, lactose-free pet milk.
That obsession — test on our own pets first, source it properly, explain it honestly — is now the standard behind everything we carry.
Every brand here earned its place.
aTwoValley taught us the formula: find the real problem, hunt down the maker doing it properly, test it on our own furkids — then, and only then, put it on the shelf. Here’s how the rest of the family joined.
— Notti
We wanted kibble we could actually explain.
Most kibble is cooked to death with an ingredient list you need a chemistry degree for. Notti slow-bakes fresh chicken, duck and salmon into recipes built around real problems — joints, allergies, weight, fussy eaters. Our own dogs and cats cleared the bowl on day one, and it’s been the kibble we personally recommend ever since.
Discover Notti →— OI Kitty
Litter was the chore nobody wanted to talk about.
Clay litter meant dust clouds, tracking through the house, and a heavy bag of guilt headed for landfill. OI’s plant-based tofu litter clumps hard, barely tracks, and is consciously designed for sustainability. We started our cats on a trial pack at home — it’s now one of our best-reviewed products, hundreds of five-star ratings and counting.
Discover OI Kitty →— Mercifür
Treats with a label of one.
We got tired of squinting at treat packets with twenty ingredients. Mercifür freeze-dries exactly one — blueberry is blueberry, duck is duck — and pairs it with goat-milk supplement powders that target digestion, eyes, skin and joints. Our furkids treat the supplements like treats, which is the whole trick.
Discover Mercifür →— For Furry Friends
Care products gentle enough to be licked.
Between baths, everything you spray or wipe on a pet ends up on their tongue — so “mostly safe” wasn’t good enough. For Furry Friends’ P.A.W.S line is built on activated water: sanitiser, wipes, ear cleaner and flea & tick spray that do the job without the harsh stuff. It’s what we reach for at home between grooming days.
Shop For Furry Friends →Come say hi 👋
Questions about a product, your furkid’s tummy, or just want to talk pets? Real humans reply — always.
